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Published Date: 23/06/2014

Mathew Barnes, of Inchcape Toyota Nottingham, has won the coveted Toyota Parts Advisor of the Year competition for 2014.


Mathew Barnes Toyota Parts Advisor Of The Year

  • Inchcape Toyota Nottingham parts advisor is named number one in the UK
  • Mathew Barnes beat 160 competitors to be selected the best parts advisor within Toyota GB 
  • Mathew wins an all-expenses paid trip to Toyota HQ in Japan 

An Inchcape Toyota Nottingham Parts Advisor has been named the number one Parts Advisor in the UK. Mathew Barnes, 28, beat 160 competitors to be selected as the best Parts Advisor within Toyota GB, winning a trip to Japan. 

A 10 year Toyota veteran, Mathew was nominated for the competition by his manager Carl Pearce. Mathew and the 160 candidates, who took part in the Toyota Parts Advisor of the Year award, were tested on their knowledge of Toyota, car parts and the various models manufactured by the brand.  

The competition featured three challenging tests. First Mathew took part in an online quiz before taking part in a two hour written assessment at the Toyota training centre, Nottingham. Having successfully completed both tests, Mathew travelled to Toyota HQ in London for a rigorous practical test that included six 35 minute back to back trials covering all areas of the Parts Advisor role.

The top prize for winning the competition is an all-expenses paid, Business Class trip to Toyota City, Japan, to meet Toyota’s management and other Toyota competition winners from around the globe. The trip will take place in the autumn with Mathew travelling to Japan for a week. 

Mathew said: “I’m delighted to have won a national competition that recognises the expert knowledge needed to be a top Parts Advisor. It was a tough gruelling process towards the end, but I really enjoyed being tested on my abilities.”

This is the first year Toyota has run the Parts Advisor of the Year competition.


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