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Published Date: 21/10/2014

Toyota has further underlined their commitment to increased automotive safety with the announcement that their Collaborative Safety Research Centre (CSRC) in North America will receive a $35 million funding rise.
Toyota announce 35 million safety commitment

This boost will see the Ann Arbour based facility continue its work well into the 2020s, concentrating on supporting a safe transition to the future of mobility through emerging automated and connected vehicle technologies.

Researchers at the plant will look to further explore the intricate relationship between future mobility and wider social trends, including the increasing number of people using wearable tech.

President and CEO of Toyota Motor Engineering and Manufacturing North America, Osamu Nagata said: “At Toyota we believe in the fundamental principle that when good ideas are shared, great things can happen.”

He added that, “As new automotive technologies evolve, the CSRC is committed to working with its partners across the industry and beyond to help secure a future of mobility that is safer and greener than today.”

CSRC Director, Chuch Gulash, echoed these sentiments: “The centre’s newly expanded mission recognises that the emergence of new technologies is radically reshaping the transportation landscape.”

“Thanks to these exciting automated and connected vehicle technologies, drivers and their vehicles are increasingly working together as team-mates and sharing more responsibilities on the road”

Gulash concluded: “We hope to help pave the way for the safe introduction of these new systems, not only by refining these technologies, but also by preparing the drivers who will be using them, with the continued goal of saving lives.”

Toyota’s Collaborative Safety Research Centre is the first facility of its kind in the automotive industry and continues to partner with leading constitutions across America to help advance safer and more responsible ways of moving people.

This commitment to developing more responsible and ingenious mobility methods is none more evident than in Toyota’s decision to provide 70 compact electric cars for Cité lib by Ha:Mo; a new urban mobility project set to be launched in Grenoble next month.

A three-year trial scheme is set to feature the zero-emissions, three-wheel Toyota i-Road and COMS four-wheel electric vehicles which will be available for public car sharing on short journeys.

The scheme, it is hoped, will transform the way people plan and make local journeys. Toyota is supplying 35 of each type of vehicle and at the same time offering its Ha:Mo (harmonious mobility) system to manage the day-to-day running of the project.

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