Toyota is a proud pioneer in the electric car age, boasting more choice than any other manufacturer, with six different models in its line-up.
As a market-leader for electric vehicles, Toyota has launched a new campaign to demonstrate how hybrid power is not just about efficiency but how it also provides a smoother and more enjoyable driving experience.
The campaign for electric cars is to be promoted under the title, ‘Fall in Love with Driving Again’ and will emphasise how relaxing it can be to drive a hybrid powertrain.
It hasn’t just been a standard campaign though, the project was given legs as Toyota filmed 30 drivers for over 120 hours as they drove across some of Europe’s busiest roads; first in a standard car, then in a Toyota Hybrid.
This project garnered a hugely positive response, as around 80 per cent of the participants reported that they felt less stressed, frustrated and angry when they were driving a Toyota Hybrid.
Hybrid technology from Toyota has been a growing force, not only in terms of refinement and efficiency, but it has also become broad-ranging.
Toyota hybrids vary from superminis to fully flexible seven-seat MPV’s, which increasingly aims to meet the needs of every kind of motorist.
The Toyota hybrid range begins with the Yaris Hybrid, the world’s first hybrid supermini. The model features a 1.5-litre petrol engine which boasts fuel and CO2 figures at 80.7mpg and 79g/km respectively.
The mainstay of the Toyota Hybrid range is the Prius, which has gone on to become one of the world’s best-selling cars. Its efficiency figures come in at72.4mpg and 89g/km of CO2 emissions.
However, the Prius is no longer a singular model, but is part of its own range, including the Prius+ a seven-seat compact MPV and Prius Plug-in, a rechargeable hatchback.
Similarly there is the Toyota Auris Hybrid, which has been recorded as Britain’s best-selling hybrid and has recently been joined by a sister model, the Auris Touring Sports.
See here for more information on any Toyota Hybrid models.