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Published Date: 12/01/2015

Increased sales of hybrid vehicles has allowed Toyota to post its third successive year of sales growth in the UK.

Hybrid helps boost Toyota UK sales

By the end of 2014 – hybrids made up nearly a quarter (23 per cent) of all Toyota cars sold.

Hybrid vehicles are central to the Toyota business strategy and core models such as the Auris and Yaris have benefitted from the latest hybrid technology.

In 2014 – the British made Auris range, including hybrids – saw a 17.8 per cent increase whilst the Yaris Hybrid achieved an impressive 47.1 per cent rise in sales.

The new Aygo was introduced to UK dealerships in early 2014 and customers were clearly impressed with its wide range of personalisation possibilities as it achieved a 26.8 per cent sales hike.

Other factors behind 2014’s success include the addition of a new, low emissions, 2.0-litre D-4D diesel front-wheel drive version of RAV4 which helped increase sales of the compact SUV by 49 per cent.

Prices for the entry-level RAV4 start at an affordable £ £22,495 with an impressive list of standard kit including air conditioning, power steering, MP3/iPod connection and split/fold seats.

Optional extras include leather seats and metallic paint.

The new Aygo starts as low as £8,595 – even for such a small price you get a healthy amount of equipment as standard including power steering, MP3/iPod connection and passenger airbags.

Looking at the hybrid models – you can pick up an Auris petrol hybrid for £20,645 – a great choice for a company car as it falls into the lowest tax band possible.

The Yaris hybrid is priced from £16,195 and comes with climate control, power steering, MP3/iPod connection, Bluetooth connectivity, reversing camera and side airbags all as standard.

Optional extras include leather seats, metallic paint and satellite navigation.


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