More so than many modern manufacturers, Toyota has a long heritage of making lightweight and fun sports cars.
From the S800 and 2000GT of the 1960s and 1970s, the MR2 of the 1980s and 1990s and through to today's GT86, every generation has had a Toyota that has been fun to drive for the sake of driving.
The latest in this long line is the Toyota S-FR concept, presented at the Tokyo Motor Show.
Smaller than the GT86 by almost a foot, the S-FR would, if produced, stand as an entry-level model to Toyota's sporting line up. Coming in at just over 13 feet long, it would slot into the small sports car sector with very few rivals.
Constructed around a lightweight body, the SF-R would feature a small engine under the long nose, driving the rear wheels through a 6-speed manual gearbox, with the classic front engine/rear-wheel drive layout.
This simple format creates a sense of connection between driver and car and with a focus on responsiveness, the S-FR would be a conquest vehicle - one that brings new customers in to the brand and creates its own fan base.
With driving manners aforethought, it would be a car that appeals to drivers and, inevitably, those who love to customise their vehicle, generating even more visual impact than the concept's bright green paint!
Just as the GT86 has taken on the low-cost mid-size sports car bracket with great success, so the S-FR would prove the car of choice in the class below.