Toyota has retained its title as the most valuable automotive brand - for the fourth consecutive year.
Interbrand has conducted this study for 16 years, evaluating brands according to the financial performance of branded products and services, the influence of the brand on customer choice and the strength of the brand to command a premium price and secure earnings.
In the 2015 report Toyota has not only maintained its place as the only motoring manufacturer in the top ten but seen an increase of 16% of the brand value and moved two places up the leaderboard to 6th - outshining brands like McDonalds (9th), Disney (13th) and Facebook (23rd).
Interbrand’s Global Chief Executive Officer, Jez Frampton, comments that “Many of the brands in this year’s Top 100 are so intuitively aligned with people’s priorities, that they are able to seamlessly integrate into their everyday lives.”
In Toyota's case this not only applies to marketing, but to its innovative approach to car manufacture, and work to ensure that its electric vehicles are the best-suited for use in an urban environment.
The drive to create a range of technologies to address different customer needs, has allowed Toyota - also the top Japanese company on the list - to pioneer the new generation hydrogen fuel cell for day-to-day driving.
With the constant pursuit for cleaner fuels, Toyota’s 5,680 fuel cell patents will be a huge help in boosting the company further up the rankings.