As one of the pioneers of the hybrid market, the Toyota Prius has been at the head of the market since its introduction before the turn of the millennium.
Now in its fourth generation, the Prius continues to be a success, with it winning the UK Car of the Year’s Best Family Car, WhatCar?’s safety award and Carbuyer’s Most Economical Car award – showing the Prius is one of the best all-rounders currently on sale.
Fitted with the latest in Toyota’s hybrid and safety systems, the Prius has developed into a quality product with the highest safety scores for a family car in the Euro NCAP safety tests and is being lauded by many of the world’s most respected journalists.
Toyota GB president and managing director, Paul Van Der Burgh, said:
“The reception for new Prius has been exceptional and we are immensely grateful for the awards the car has received. The breadth of success and the comments made by many respected and independent judges demonstrate how Prius is fulfilling our commitment to make ever-better cars.”
As well as winning many more awards in its 20-year history, the Prius model has matured into a true icon of the car market and a hybrid leader that is continuing to pioneer in the technological sector. For more information on the new generation Prius, contact your nearest Inchcape Toyota Centre.